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About Us

PRO FRUIT d.o.o is a consultancy established in 2007 in the field of fruitgrowing and fruit trees nursery production.

PRO FRUIT d.o.o. helps growers meet the many challenges of modern agriculture, from adherence to international standards and regulations to increased competition.

To do so, we enable the introduction of new varieties, growing techniques and technologies in the production of nursery plants and fruits for fresh consumption in cooperation with European and regional partners.


The keys to our success are love for our work, dedication, expertise, international experience and the will to constantly improve. Our involvement has contributed to the prosperity of fruit and nursery production in Serbia and the region. …………………..LINK.


Our current partners are domestic and foreign producers of planting material, breeders and breeding stations, as well as research Institutes, nurseries, cooperatives and growers.


The local climate and terrain are highly favorable for growing different types of fruit trees and fruits.

The adoption of new regulations in thePlant Breeder`s Rights in Serbia, and its membership in UPOV created the possibility for trade and production of foreign and domestic varieties in Serbia

Investments in the Serbian agricultural sector, are already substantial and will keep growing. PRO FRUIT d.o.o. is a partner of choice for firms seeking to protect the intellectual property of their varieties and/or products, to choose reliable nurseries for propagation and/or growers for production and place them on the market or export them.

We work with a team of seasoned experts in the field of fruitgrowing, horticulture, management, marketing and lawyers specialized in the field of intellectual property.

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